Homie

I designed a prototype and brand identity for a futuristic service app that uses AI to simplify the moving process for college students. The app allows users to scan their rooms with a phone camera, enabling AI to identify items and decide how they should be packed and where they should be placed based on size, weight, fragility, and location.

To guide the project, I researched the stress associated with moving. Holmes and Rahe’s Social Readjustment Rating Scale (1967) ranks moving as the 28th most stressful life event, and research from the Institute for College Access & Success shows that roughly 69% of college students move away from home to attend school. These findings led me to conduct my own interviews with college students to gather feedback, which directly informed the app’s key features and layout.

The figure below presents the research and brand deck developed for this app.